I may be breaking the blogger code with this post. Cast out of the magical circle with various tuts and folded arms. Truth is that very few people talk about what bloggers, Instagramers, influencers – whatever we are known as, are earning. Finances are after all a very private thing. With this industry being so new I think unfortunately being secretive isn’t helping anyone. There will be people out there working for free and others skipping into Mulberry like Mary fucking Poppins living her best life.
Bag Old Miu Miu
Coat Great Plains
Sunglasses Kapten & Son
If you aren’t in this industry I’ll just dust over how people earn money. Brands pay for content such as instagram posts, blog posts and youtube videos. Its advertising. Simply put. Also many bloggers, including myself, use affiliate links. So it means should you purchase through one of the links that have been used a commission may be earn’t from the sale.
So let me start with my disclaimer. I undercharge. Always. It is the constant struggle with Imposter Syndrome. I am always amazed that anyone would want to work with me at all. Not appreciating my worth in the first instance and then finding out everyone else on the same campaign has charged double, has created a little downward spiral for me. I think I am just too nice.
You have been polite enough to read to this point, therefore I will get straight into the numbers. I am sure it is why you are here. I have been listening to a few podcasts and researching what people are charging over the last few weeks. (I haven’t actually asked individuals, I am only sharing information that is out there for you to find by yourself should you wish to.)
First up Apps such as Takumi and Tribe. Takumi is a great place to start out as an influencer but be warned they pay (in my opinion) one of the smallest fees. A typical image posted through Takumi I would earn between £50-£120. The plus side is that you can start earning from as little as 1000 followers and they send you the product. Tribe has a guided price structure found within the app. Remember they are taking a cut from the brand and you have to buy the product yourself. Using apps is a brilliant place to start. They also offer great guidance to ensure you are complying with advertising regulations. After all you wouldn’t want to end up on that mums net thread now would you?
So if you aren’t using an app what should you be charging? Some people work it out based on followers. The common theme seems to be charge 1% of your following per post. So I have 47k followers meaning one instagram image should be £470. Others believe it should be based on engagement. At a rate of 30p per like. The average likes for my images are 1500 so I would be charging £450 per image. Personally I think people should be charging based on impressions. People seeing my post whether they engage with it or not have seen the product I am advertising. There isn’t any advice on charging for this as insights is still fairly new.
I think it is important to be consistent. Factors such as small business’ should be taken into appreciation. But try to remember these brands do have budgets for marketing and if they aren’t willing to pay you more then maybe they don’t appreciate your worth.
After listening to Sophie Milner’s podcast this week it has given me a very much needed kick up the bum to start asking for more money. I work really hard behind the scenes at what I do. I won’t go into the work it takes to grow a following, creating a blog because I know it looks easy. With it looking like such a glamorous job I get that there are people out there rolling their eyes at these type of fees.
Ultimately the majority of the social media I do is just me, unpaid and not advertising any products. I am always grateful that I have these opportunities and that why I write posts like this. So that others can do the same. If you want information on how to grow your Instagram following check out my post on it here.
I hope this helps, any questions pop them in the comments!