When I tell people that I am a blogger I am always met with responses ranging from eye rolling, not having a clue what planet I live on to people thinking its the easiest job. I happen to agree, yes blogging is easy but to do well at it is a whole different story.
I have had my blog for three years next month. I have worked hard at it and not worked hard at it in equal measure. Yet I am proud of my blog, not because its one of these shit hot blogs that people check daily but because I had so many insecurities about starting it and yet I did it anyway. And I’m still doing it three years on! *clinks champagne glass. I am now however able to see the mistakes I have made and still make from time to time.
1. Writing Style
When I was at school the only writing skills that I had revolved around essay writing. Hammering out facts and popping a nifty conclusion at the end. Unfortunately that style of writing isn’t what people want to read. The best way to get out of this is to write like you talk.
2. Being Self Indulgent
I feel like I make this mistake nearly every post. After all it is so much easier to talk about myself than anything else. Don’t get me wrong writing about yourself is fine but the key thing to remember is does anyone care? Ideally you are writing to give people an insight or some inspiration on the topic you are covering. Even better if you are a thought provoking son of a gun.
3. Not Posting Consistently
Holding my hands up to this one. When I write a post I am so overly excited that I just want to publish it. Even if that means I have published twice one day. Then what undoubtably follows is a mixture of no creativity and self doubt leaving me with this dry spell. Its no secret that the most successful blogs are the consistent ones. Learn to schedule posts and carry a notepad with you for when those creative ideas hit you.
4. Stronger Photography Than Text
We all love a pretty picture but lets face it if you are just here for the pictures then you would have more fun over on Pinterest. I love taking pictures, if there was a more consuming word than love then I would use it because photography is my favourite. I tend to take lots of snaps and then stare at my computer thinking how I can make a blog post that they would work with. Obviously this should be the other way around. First decide on your content and then tailor you photography to it.
5. Not Reading Enough
Books, quotes, other blogs even bloody road signs. Try to find words that aren’t your own. Grow your knowledge and find things that resinate with you. I definitely don’t give reading the time it deserves and I think you can see that in my writing style. It was on this years New Years resolution list and I need to put the effort in before it finds its way on next years list too!
6. Giving Too Much
It’s easy to feel overwhelmed when large companies ask you to work with them. In my experience I used to feel so honoured that in the past I dedicated not only hours of my time but money (£150 on one occasion) to create the best content that I can. Often with little return. I think its key to be able to see your worth and that actually this big brand isn’t doing you a favour by asking you to work with them. You will have been picked for reason. I struggle with ‘what little old me?’ syndrome so I find this particularly difficult.
Blogging is one of those industries that is still so new and evolving all the time that its easy to make mistakes. Ive definitely made more than these 6 and I no doubt will make some whoppers in the future. I’d love to know if you have made similar mistakes too!